UC Berkeley Analytics Program — Enrollment Campaign

(SFO +BART)2024

Concept & Inspiration

As part of work with Advantage Marketing, this project involved creating a series of advertisements for the University of California, Berkeley’s Analytics Program. The campaign aimed to increase awareness and enrollment by targeting professionals and students in high-traffic transit areas, including San Francisco International Airport (SFO) and the Bay Area Rapid Transit (BART) system. The visual approach emphasized clarity, professionalism, and the prestige of the Berkeley brand.

Process

Concept Development: Collaborated on messaging and layout direction to ensure alignment with Berkeley’s brand standards and the program’s positioning as a leader in data analytics education.

Design Execution: Designed a series of posters and digital-ready assets in Adobe Illustrator, using bold typography, clean graphics, and strategic hierarchy to maximize readability in busy transit environments.

Placement Strategy: Adapted layouts for large-scale formats and multiple dimensions to fit various placements across airport terminals and railway stations.

Final DesignS

The completed campaign positioned Berkeley’s Analytics Program as both innovative and prestigious, reaching thousands of commuters and travelers daily. The designs combined strong visual impact with academic credibility, effectively promoting enrollment and reinforcing UC Berkeley’s reputation as a global leader in higher education.

Role: Created at Advantage Marketing. Designer — responsible for layout design, typography, and production in Adobe Illustrator.