Concept & Inspiration

Randolph & Randolph, a law practice based in Chicago & Indiana, required a modern, professional identity system to distinguish their firm in a competitive market. The branding needed to convey trust, authority, and sophistication while remaining approachable for clients. Gold and black were chosen as the core palette to emphasize prestige, professionalism, and timelessness.

Process

Logo Development: Designed both a full wordmark and an icon logo, integrating bold, geometric forms with subtle gradients of gold and black for a sleek, modern aesthetic.

Brand Guide Creation: Produced comprehensive guidelines covering logo usage, typography, and color palette to ensure consistency across all firm communications.

Photography: Directed and executed a professional photoshoot of the attorneys to align with the brand’s elevated tone.

Collateral Design: Created sleek business cards, digital assets, and billboard advertisements that extended the brand identity into real-world client touchpoints.

Final Design

The final identity positions Randolph & Randolph as a distinguished and credible law firm, with visuals that communicate authority and clarity. The logo system is versatile for use across print, digital, and large-scale advertising, while the business cards and photography establish a cohesive, premium client-facing presence. Billboards further reinforce the firm’s visibility and professionalism in the community.

Role: Created at Advantage Marketing. Designer & Brand Consultant — responsible for logo design (primary and icon), brand guide creation, professional photoshoot, billboard design, and business card design.