Siebke hoyt jewelers – Direct mail

Concept & Inspiration

As part of work with Advantage Marketing, this project involved designing a series of seasonal direct mail postcards for Siebke Hoyt, a luxury jeweler. The postcards were targeted toward website visitors and curated to reflect seasonal campaigns, highlighting key jewelry collections in a way that felt both elegant and approachable. The goal was to maintain brand prestige while ensuring the designs were visually compelling in a direct mail format.

Process

Concept Development: Collaborated on seasonal themes to align visuals with holiday, spring, summer, and fall promotions.

Design Execution: Created layouts in Canva, incorporating product photography, seasonal color palettes, and luxury cues.

Iteration & Updates: Adapted the postcard series quarterly to reflect new collections, keeping the overall design system cohesive while refreshing the imagery and messaging.

Final Designs

The completed postcard series is ongoing and provides Siebke Hoyt with a consistent, high-end marketing touchpoint that drives brand recognition and customer engagement. Each card emphasizes seasonal relevance, combining timeless elegance with strategic calls to action to encourage in-store and online visits.

Role: Created at Advantage Marketing. Designer — responsible for postcard layout design, seasonal updates, and brand alignment using Canva.