Concept & Inspiration

Axis Marketplace is a modern apartment community located in Kyle, Texas. The project required a complete brand identity to establish a professional, welcoming presence that appeals to prospective residents while reflecting the development’s community-focused values. The visual system was designed to feel contemporary, versatile, and adaptable across signage, leasing materials, digital platforms, and resident communications.

Process

Research & Positioning: Studied the property’s architecture, amenities, and target audience to define key brand attributes such as modernity, accessibility, and community.

Logo Development: Designed a primary wordmark and a complementary icon logo, ensuring adaptability across both large-format applications (building signage, print ads) and small-scale uses (social media, leasing materials).

Brand Guide Creation: Produced a comprehensive style guide detailing logo usage, color palette, typography, and brand applications, ensuring visual consistency across all marketing and resident-facing materials.

Final Design

The finalized identity provides Axis Marketplace with a cohesive visual system that reinforces its position as a contemporary and approachable apartment community. The wordmark communicates professionalism and trust, while the icon logo offers flexibility and recognizability across platforms. The full brand guide equips the property team with the tools to maintain a strong, consistent presence as they engage with current and future residents.

Role: Created at Advantage Marketing. Responsible for concept development, logo design (primary and icon), and full brand guide creation, from research through final production.